Meet the Team

Danielle and Joanne alone have over 40 years Market Research, Recruitment and Fieldwork experience between them. We pride ourselves on giving our clients cost effective, genuine and clear insights. Delivered by a team well trained, knowledgeable and dedicated to provide a first class service.

Danielle Francis

Danielle Francis

Founder & Operations Director

Danielle has 23 years experience in recruitment, field marketing, events and training. A perfectionist but realist, drives changes and evolution within the team. Spreads happy yoga vibes throughout the office. Ensures the team have all the skills, knowledge and support they need to provide clients and respondents with a well communicated, timely, cost effective solution from start to finish with a quality assured end result.

Danielle is a long standing member of the MRS

Email Danielle


Joanne Smithson

Qualitative Researcher & Moderator

Joanne, our in-house qualitative specialist, provides expert moderation, analysis and report writing.  She is an experienced researcher, working across a wide range of market sectors and with both consumer and B2B respondents.  She approaches each project with fresh thinking, using a mix of qualitative methodologies and techniques to ensure the research is carried out thoughtfully and creatively.  Her aim is always to be attentive to our clients’ needs and objectives and to provide them with detailed answers and clear direction.

Joanne a long standing member of the MRS

Email Joanne


Eleisha Stevens

Project Manager

Eleisha stepped in to this role because of her enthusiasm for people and market research along with proven project management skill set.
Our respondents, clients and colleagues all enjoy working with Eleisha.
Always positive; Eleisha enjoys recruiting and interviewing the very best respondents for the study and keeping quality in check.

Arsalan Mashkoor

Senior Project Manager

Arsalan has over 10 years experience in quantitative and qualitative data collection at senior level. With a degree in History from Queen Mary University, he has a keen interest for research in all it's forms. Arsalan is very passionate about people and business.

Senior Project Manager

Barbara Doughty


After completing here Psychology degree Barbs initially managed a busy bar for two years before joining Summit Studios where she worked as a Senior Project Manager for 5 years where she also gained experience and training in Research. Now part of our research and interviewing team.

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Kiri Francis

Project Assistant

Kiri is usually busy working alongside the team supporting in recruitment, mystery shops, product packing, collections and deliveries. He is a very friendly face greeting respondents and clients alike. Kiri would win a talking competition and is why respondents love him for making them feel totally at ease before groups.


Kerry Lambert

Project Assistant

Kerry gives the team vital admin and co-ordination support as well as spreading her high energy and warmth amongst the team!


Could This Be You!

We are looking for Junior and Senior Fieldworkers, Recruiters and Project Managers

email your cv to [email protected]

Next Steps...

Whether you are certain or unsure of your requirements, are looking for respondent recruitment, research design, data collection or analysis, or a start to finish solution we welcome your call. We promise to offer an affordable, quality service.